FCR Cleaning

Background

FCR Cleaning is a residential and commercial window-cleaning company based in the Lake Minnetonka area of Minnesota. Known for reliable service, clear communication, and professional results, the team built a strong local reputation—but their website didn’t reflect it.

Originally built on Wix, the old site felt generic and lacked the polish needed to build trust with new customers. Limited design flexibility, rigid contact forms, and poor performance on mobile devices held back conversions and made it harder to grow their online presence. Additionally, the site didn’t support their goal of collecting Google reviews or showcasing customer satisfaction effectively.

Project Goals

• Redesign the website to reflect a modern, professional brand image.
• Transition from Wix to a custom Webflow build that allows for easy updates and expansion.
• Develop tailored contact forms to collect high-quality leads and streamline booking.
• Showcase testimonials and direct visitors to leave Google reviews.
• Improve performance, SEO, and mobile usability to attract more local customers.

The Solution

We rebuilt FCR Cleaning’s website using Webflow, creating a clean, conversion-focused site that supports both the business’s credibility and its day-to-day operations.

Frontend: The new site features a custom design that highlights FCR’s professionalism. Strategic use of white space, clear messaging, and real photography gives users immediate confidence in the brand.

Contact Forms: Forms were rebuilt to capture specific lead details—like property type, number of windows, and cleaning frequency—making it easier for the team to respond quickly with accurate quotes.

Reputation Building: The site now includes testimonial sections, along with clear calls to action that encourage satisfied clients to leave reviews on Google, supporting FCR’s reputation and search visibility.

Key Features and Improvements

1. A Custom, Professional Brand Image
The new design reflects the attention to detail FCR brings to its work. It sets them apart from other local cleaning services by avoiding generic templates and creating a polished, trustworthy feel.

2. Tailored Lead Capture
Each form is customized to the specific service type, improving lead quality and reducing manual back-and-forth. Smart form fields and responsive design make it easy to submit inquiries from any device.

3. Stronger Review Integration
FCR’s reputation is a core part of their business. We made it easier for customers to leave reviews and for visitors to see proof of great service through dedicated testimonial areas and review CTAs.

4. Mobile-Optimized Performance
Fast page loads, responsive layouts, and intuitive navigation ensure a smooth user experience—particularly important for mobile users looking to book on the go.

5. A Scalable, Future-Ready Platform
Unlike Wix, the Webflow CMS allows for easy updates, additions, and SEO optimization. As FCR expands its service offerings or markets, the site can grow with them.

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