Lakeside Realty

Building a premium, lead-driven website for a Utah real estate agency specializing in lakeside and mountain homes—designed to showcase stunning listings, drive inquiries, and empower agents with an easy-to-manage Webflow CMS solution.
Web Design

Date

January 2025

Role

Designer

Website

Project Overview and Insights

Lakeside Realty is a growing real estate agency in Utah specializing in lakeside homes, mountain retreats, and upscale residential properties. They needed a modern website that would serve as both a digital storefront and a lead generation machine—highlighting stunning listings, building trust with buyers and sellers, and driving direct inquiries.

Their previous website lacked sophistication, had a clunky property search experience, and didn’t reflect the premium nature of the homes they represented. Our goal was to deliver a beautiful, intuitive, and scalable solution that would impress high-end clients while making their agents' jobs easier.

We partnered with the Lakeside Realty team to understand their brand vision, local market, and customer journey. Using Webflow CMS, we built a custom property management system that allows agents to quickly add, update, and feature new listings with ease.

Key aspects of our approach included:

  • Premium visual design that evokes trust and sophistication while highlighting Utah’s natural beauty with full-width imagery and clean typography.
  • Responsive, mobile-friendly layout for seamless browsing and lead capture on phones and tablets.
  • Custom CMS collections for property listings with fields for location, price, features, images, and interactive maps.
  • Advanced property filtering to help visitors narrow down by price, location, and property type.
  • Lead capture forms and CTAs prominently placed throughout the site to drive inquiries, schedule viewings, and connect with agents.
  • Local SEO optimization with structured URLs, keyword-rich property pages, and schema markup for RealEstateListing and LocalBusiness.
  • Agent profile CMS so the team can highlight their expertise, building trust with potential clients.
  • Content strategy guidance to help Lakeside Realty share neighborhood guides, buying tips, and market updates to boost authority and inbound traffic.

We also provided training to ensure the Lakeside Realty team could manage their listings and content independently, making the website a true marketing asset that grows with their business.

Project Results

The new site transformed Lakeside Realty’s online presence, positioning them as a premium, professional agency capable of competing with larger brokerages. The modern design and intuitive property search experience helped convert more site visitors into qualified leads.

23%

Increase in lead form submissions within 3 months

54%

Growth in organic search traffic for local real estate terms

33%

Increase in time-on-site, reflecting stronger engagement

“Our new website truly showcases the quality of the homes we represent. It’s easy to update, beautiful to browse, and has already helped us connect with more serious buyers. The Core Mountain Media team delivered beyond our expectations.”

Mark Jensen
Broker

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