Urban Eats Cafe

Urban Eats Cafe is a vibrant American restaurant in Texas known for its gourmet coffee, artisanal sandwiches, and inviting atmosphere. They approached us to create a polished, modern website that would showcase their brand story while driving real business outcomes—more reservations, event bookings, and loyalty signups.

Their previous online presence was fragmented and outdated, making it hard for customers to see the full range of offerings—from everyday dining to private events and the chef’s table experience. We worked with the Urban Eats team to identify their core customer journeys and map them clearly into the new website experience.

Built in Webflow CMS, the new site empowers their team to easily update menus, events, and promotions with no developer required. We designed custom CMS collections for their seasonal menus, event packages, and loyalty program perks, ensuring the site remains dynamic and relevant year-round.

Key aspects of our approach included:

• Modern, cohesive visual design reflecting their upscale, cozy interior with warm imagery and dark, moody color accents.
• Mobile-first layout ensuring seamless browsing and booking on phones and tablets, critical for local diners on the go.
• Integrated reservation calls-to-action throughout the site, including prominent buttons and a dedicated “Reserve Table” experience.
• Event promotion with custom landing sections highlighting private dining, loyalty club benefits, and the chef’s table experience.
• SEO foundations with structured URLs, clear meta descriptions, and schema markup for Local Business and Menu Item to improve search visibility.
• Flexible CMS architecture allowing the client to swap seasonal imagery, update menu items, and manage events without relying on external developers.

We also provided hands-on training to the Urban Eats team to ensure they could confidently maintain the site, update specials, and promote events to keep diners engaged all year.

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